Kiehl’s x Fortnite
Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.
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Timeline
1 Month
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Timeline
1 Month
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Client
Kiehl's
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Client
Kiehl's
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Industry
Beauty/Cosmetics
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Industry
Beauty/Cosmetics
The Challenge
Kiehl’s wanted to break through with Gen Z gamers in a way that felt authentic, not like a traditional skincare ad. The challenge was integrating their Better Screen UV Serum into Fortnite in a way that drove real awareness and interaction.
The Result
We designed an immersive Fortnite map featuring branded experiences like a custom Kiehl’s vending machine and mini-games tied to sun protection. The campaign generated millions of plays, strong engagement, and data proving brand recall well above industry benchmarks.
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Recurring revenue
50M+
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Recurring revenue
50M+
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Conversion increased
1.5M+ Unique Players
//
Conversion increased
1.5M+ Unique Players
//
Churn rate decreased
In-game Kiehl’s activation reaching a substantial gaming audience.
//
Churn rate decreased
In-game Kiehl’s activation reaching a substantial gaming audience.
More Work
Tangible results, not empty claims — we build efficient AI tools that scale, optimize, and save valuable hours.
Real projects delivering smart, effective AI results.
Facebook Gaming | CSP Program
Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.
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Campaign Impressions
5B+
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Engagement
1,000+ Creators Onboarded
//
Brand Payoff
Partnered with Meta to position Facebook Gaming as a true streaming competitor.
Facebook Gaming | CSP Program
Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.
//
Campaign Impressions
5B+
//
Engagement
1,000+ Creators Onboarded
//
Brand Payoff
Partnered with Meta to position Facebook Gaming as a true streaming competitor.
Facebook Gaming | CSP Program
Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.
//
Campaign Impressions
5B+
//
Engagement
1,000+ Creators Onboarded
//
Brand Payoff
Partnered with Meta to position Facebook Gaming as a true streaming competitor.
1v1.LOL
Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.
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Campaign Impressions
38M+
//
Engagement
18 Influencers Activated
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Brand Payoff
Established awareness and credibility for 1v1.LOL as a must-play mobile game.
1v1.LOL
Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.
//
Campaign Impressions
38M+
//
Engagement
18 Influencers Activated
//
Brand Payoff
Established awareness and credibility for 1v1.LOL as a must-play mobile game.
1v1.LOL
Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.
//
Campaign Impressions
38M+
//
Engagement
18 Influencers Activated
//
Brand Payoff
Established awareness and credibility for 1v1.LOL as a must-play mobile game.
Kiehl’s x Fortnite
Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.
//
Timeline
1 Month
//
Timeline
1 Month
//
Client
Kiehl's
//
Client
Kiehl's
//
Industry
Beauty/Cosmetics
//
Industry
Beauty/Cosmetics
The Challenge
Kiehl’s wanted to break through with Gen Z gamers in a way that felt authentic, not like a traditional skincare ad. The challenge was integrating their Better Screen UV Serum into Fortnite in a way that drove real awareness and interaction.
The Result
We designed an immersive Fortnite map featuring branded experiences like a custom Kiehl’s vending machine and mini-games tied to sun protection. The campaign generated millions of plays, strong engagement, and data proving brand recall well above industry benchmarks.
//
Recurring revenue
50M+
//
Recurring revenue
50M+
//
Conversion increased
1.5M+ Unique Players
//
Conversion increased
1.5M+ Unique Players
//
Churn rate decreased
In-game Kiehl’s activation reaching a substantial gaming audience.
//
Churn rate decreased
In-game Kiehl’s activation reaching a substantial gaming audience.
More Work
Tangible results, not empty claims — we build efficient AI tools that scale, optimize, and save valuable hours.
Real projects delivering smart, effective AI results.
Facebook Gaming | CSP Program
Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.
//
Campaign Impressions
5B+
//
Engagement
1,000+ Creators Onboarded
//
Brand Payoff
Partnered with Meta to position Facebook Gaming as a true streaming competitor.
Facebook Gaming | CSP Program
Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.
//
Campaign Impressions
5B+
//
Engagement
1,000+ Creators Onboarded
//
Brand Payoff
Partnered with Meta to position Facebook Gaming as a true streaming competitor.
Facebook Gaming | CSP Program
Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.
//
Campaign Impressions
5B+
//
Engagement
1,000+ Creators Onboarded
//
Brand Payoff
Partnered with Meta to position Facebook Gaming as a true streaming competitor.
1v1.LOL
Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.
//
Campaign Impressions
38M+
//
Engagement
18 Influencers Activated
//
Brand Payoff
Established awareness and credibility for 1v1.LOL as a must-play mobile game.
1v1.LOL
Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.
//
Campaign Impressions
38M+
//
Engagement
18 Influencers Activated
//
Brand Payoff
Established awareness and credibility for 1v1.LOL as a must-play mobile game.
1v1.LOL
Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.
//
Campaign Impressions
38M+
//
Engagement
18 Influencers Activated
//
Brand Payoff
Established awareness and credibility for 1v1.LOL as a must-play mobile game.
Kiehl’s x Fortnite
Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.
//
Timeline
1 Month
//
Timeline
1 Month
//
Client
Kiehl's
//
Client
Kiehl's
//
Industry
Beauty/Cosmetics
//
Industry
Beauty/Cosmetics
The Challenge
Kiehl’s wanted to break through with Gen Z gamers in a way that felt authentic, not like a traditional skincare ad. The challenge was integrating their Better Screen UV Serum into Fortnite in a way that drove real awareness and interaction.
The Result
We designed an immersive Fortnite map featuring branded experiences like a custom Kiehl’s vending machine and mini-games tied to sun protection. The campaign generated millions of plays, strong engagement, and data proving brand recall well above industry benchmarks.
//
Recurring revenue
50M+
//
Recurring revenue
50M+
//
Conversion increased
1.5M+ Unique Players
//
Conversion increased
1.5M+ Unique Players
//
Churn rate decreased
In-game Kiehl’s activation reaching a substantial gaming audience.
//
Churn rate decreased
In-game Kiehl’s activation reaching a substantial gaming audience.
More Work
Tangible results, not empty claims — we build efficient AI tools that scale, optimize, and save valuable hours.
Real projects delivering smart, effective AI results.
Facebook Gaming | CSP Program
Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.
//
Campaign Impressions
5B+
//
Engagement
1,000+ Creators Onboarded
//
Brand Payoff
Partnered with Meta to position Facebook Gaming as a true streaming competitor.
Facebook Gaming | CSP Program
Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.
//
Campaign Impressions
5B+
//
Engagement
1,000+ Creators Onboarded
//
Brand Payoff
Partnered with Meta to position Facebook Gaming as a true streaming competitor.
Facebook Gaming | CSP Program
Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.
//
Campaign Impressions
5B+
//
Engagement
1,000+ Creators Onboarded
//
Brand Payoff
Partnered with Meta to position Facebook Gaming as a true streaming competitor.
1v1.LOL
Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.
//
Campaign Impressions
38M+
//
Engagement
18 Influencers Activated
//
Brand Payoff
Established awareness and credibility for 1v1.LOL as a must-play mobile game.
1v1.LOL
Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.
//
Campaign Impressions
38M+
//
Engagement
18 Influencers Activated
//
Brand Payoff
Established awareness and credibility for 1v1.LOL as a must-play mobile game.
1v1.LOL
Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.
//
Campaign Impressions
38M+
//
Engagement
18 Influencers Activated
//
Brand Payoff