Facebook Gaming | CSP Program

Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.

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Timeline

5 years

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Timeline

5 years

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Client

Meta

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Client

Meta

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Industry

Gaming

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Industry

Gaming

The Challenge

To gain traction, Facebook Gaming needed to attract top creators, incentivize emerging talent, and build community credibility fast, all while managing complex backend operations at scale.

The Result

Through creator programs, tournaments, and incentives, we helped position Facebook Gaming as a top contender in streaming.

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Recurring revenue

5B+

//

Recurring revenue

5B+

//

Conversion increased

1,000+ Creators Onboarded

//

Conversion increased

1,000+ Creators Onboarded

//

Churn rate decreased

Partnered with Meta to position Facebook Gaming as a true streaming competitor.

//

Churn rate decreased

Partnered with Meta to position Facebook Gaming as a true streaming competitor.

More Work

Tangible results, not empty claims — we build efficient AI tools that scale, optimize, and save valuable hours.

Real projects delivering smart, effective AI results.

Kiehl’s x Fortnite

Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.

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Campaign Impressions

50M+

//

Engagement

1.5M+ Unique Players

//

Brand Payoff

In-game Kiehl’s activation reaching a substantial gaming audience.

Kiehl’s x Fortnite

Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.

//

Campaign Impressions

50M+

//

Engagement

1.5M+ Unique Players

//

Brand Payoff

In-game Kiehl’s activation reaching a substantial gaming audience.

Kiehl’s x Fortnite

Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.

//

Campaign Impressions

50M+

//

Engagement

1.5M+ Unique Players

//

Brand Payoff

In-game Kiehl’s activation reaching a substantial gaming audience.

1v1.LOL

Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.

//

Campaign Impressions

38M+

//

Engagement

18 Influencers Activated

//

Brand Payoff

Established awareness and credibility for 1v1.LOL as a must-play mobile game.

1v1.LOL

Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.

//

Campaign Impressions

38M+

//

Engagement

18 Influencers Activated

//

Brand Payoff

Established awareness and credibility for 1v1.LOL as a must-play mobile game.

1v1.LOL

Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.

//

Campaign Impressions

38M+

//

Engagement

18 Influencers Activated

//

Brand Payoff

Established awareness and credibility for 1v1.LOL as a must-play mobile game.

Facebook Gaming | CSP Program

Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.

//

Timeline

5 years

//

Timeline

5 years

//

Client

Meta

//

Client

Meta

//

Industry

Gaming

//

Industry

Gaming

The Challenge

To gain traction, Facebook Gaming needed to attract top creators, incentivize emerging talent, and build community credibility fast, all while managing complex backend operations at scale.

The Result

Through creator programs, tournaments, and incentives, we helped position Facebook Gaming as a top contender in streaming.

//

Recurring revenue

5B+

//

Recurring revenue

5B+

//

Conversion increased

1,000+ Creators Onboarded

//

Conversion increased

1,000+ Creators Onboarded

//

Churn rate decreased

Partnered with Meta to position Facebook Gaming as a true streaming competitor.

//

Churn rate decreased

Partnered with Meta to position Facebook Gaming as a true streaming competitor.

More Work

Tangible results, not empty claims — we build efficient AI tools that scale, optimize, and save valuable hours.

Real projects delivering smart, effective AI results.

Kiehl’s x Fortnite

Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.

//

Campaign Impressions

50M+

//

Engagement

1.5M+ Unique Players

//

Brand Payoff

In-game Kiehl’s activation reaching a substantial gaming audience.

Kiehl’s x Fortnite

Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.

//

Campaign Impressions

50M+

//

Engagement

1.5M+ Unique Players

//

Brand Payoff

In-game Kiehl’s activation reaching a substantial gaming audience.

Kiehl’s x Fortnite

Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.

//

Campaign Impressions

50M+

//

Engagement

1.5M+ Unique Players

//

Brand Payoff

In-game Kiehl’s activation reaching a substantial gaming audience.

1v1.LOL

Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.

//

Campaign Impressions

38M+

//

Engagement

18 Influencers Activated

//

Brand Payoff

Established awareness and credibility for 1v1.LOL as a must-play mobile game.

1v1.LOL

Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.

//

Campaign Impressions

38M+

//

Engagement

18 Influencers Activated

//

Brand Payoff

Established awareness and credibility for 1v1.LOL as a must-play mobile game.

1v1.LOL

Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.

//

Campaign Impressions

38M+

//

Engagement

18 Influencers Activated

//

Brand Payoff

Established awareness and credibility for 1v1.LOL as a must-play mobile game.

Facebook Gaming | CSP Program

Scaling Facebook Gaming into a global competitor through creator growth, incentive programs, and cultural impact.

//

Timeline

5 years

//

Timeline

5 years

//

Client

Meta

//

Client

Meta

//

Industry

Gaming

//

Industry

Gaming

The Challenge

To gain traction, Facebook Gaming needed to attract top creators, incentivize emerging talent, and build community credibility fast, all while managing complex backend operations at scale.

The Result

Through creator programs, tournaments, and incentives, we helped position Facebook Gaming as a top contender in streaming.

//

Recurring revenue

5B+

//

Recurring revenue

5B+

//

Conversion increased

1,000+ Creators Onboarded

//

Conversion increased

1,000+ Creators Onboarded

//

Churn rate decreased

Partnered with Meta to position Facebook Gaming as a true streaming competitor.

//

Churn rate decreased

Partnered with Meta to position Facebook Gaming as a true streaming competitor.

More Work

Tangible results, not empty claims — we build efficient AI tools that scale, optimize, and save valuable hours.

Real projects delivering smart, effective AI results.

Kiehl’s x Fortnite

Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.

//

Campaign Impressions

50M+

//

Engagement

1.5M+ Unique Players

//

Brand Payoff

In-game Kiehl’s activation reaching a substantial gaming audience.

Kiehl’s x Fortnite

Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.

//

Campaign Impressions

50M+

//

Engagement

1.5M+ Unique Players

//

Brand Payoff

In-game Kiehl’s activation reaching a substantial gaming audience.

Kiehl’s x Fortnite

Brought skincare into gaming through a custom Fortnite map integration that blended culture with community engagement.

//

Campaign Impressions

50M+

//

Engagement

1.5M+ Unique Players

//

Brand Payoff

In-game Kiehl’s activation reaching a substantial gaming audience.

1v1.LOL

Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.

//

Campaign Impressions

38M+

//

Engagement

18 Influencers Activated

//

Brand Payoff

Established awareness and credibility for 1v1.LOL as a must-play mobile game.

1v1.LOL

Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.

//

Campaign Impressions

38M+

//

Engagement

18 Influencers Activated

//

Brand Payoff

Established awareness and credibility for 1v1.LOL as a must-play mobile game.

1v1.LOL

Promoted 1v1.lol to Fortnite audiences by partnering with creators on YouTube and TikTok, building awareness and credibility for the mobile game.

//

Campaign Impressions

38M+

//

Engagement

18 Influencers Activated

//

Brand Payoff

Established awareness and credibility for 1v1.LOL as a must-play mobile game.